NATASHA ZURNAMER

Founder-Director & major Shareholder of Optty

Celebrated PaaS Fintech in over 140+ markets

2023 Mastercard Start Path Winner

Proudly B-Corp 

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It all started on a train ride and a single 'Aha!' moment after facing firsthand the prohibitive costs and complexities merchants encountered when integrating alternative payment methods. With no prior experience in tech or payments, I was driven by a clear, determined vision: to simplify and democratize global payments.

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In just five years, I transformed this vision into Optty a revolutionary universal payments platform seamlessly integrated across 140+ countries, trusted by the world’s leading payments brands, gateways, payment schemes and their networks and merchants globally. By offering a single integration point, with important nuances what won hearts over traditional orchestrators Optty empowers merchants to effortlessly access hundreds of payment methods, eliminating barriers and driving economic inclusion.

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Building Optty was an extraordinary journey, deeply enriched by the contributions of my incredible sons, Zac and Hugo, who brought fresh perspectives and youthful energy to our globally dispersed, yet tightly connected, team. Together, we cultivated a business defined by integrity, innovation, and relentless commitment.

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As Founder-Director and majority shareholder, I remain passionately involved in guiding Optty's continued growth from the boardroom and beyond, ensuring it remains the silent hero powering the world’s payment giants. My journey underscores one powerful truth: meaningful innovation isn't about industry credentials it's about clarity of vision, resilience in execution, and the courage to do things differently.

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This is our legacy.

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